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Impact of the Latino Market

The following facts and statistics were obtained from the U.S. Census.

“Total DFW Latino income is estimated at more than $20 billion”


“DFW was the 2nd fastest growing metro area in U.S., 2000-2006”


“Latinos were 60% of DFW’s population growth, 2001-2005”


“DFW Latinos top 3 expenditures — housing, transportation & personal insurance”


“More than half of Latinos in DFW own homes”


“More than 40% of DFW Latinos earn more than $35K”


“Latinos spend a majority of their budget on food at home, housing, apparel & services”


“Latinos are the fastest-growing minority group”


“The DFW Latino population grew 3 times faster than overall population”


“Texas has the nation’s second largest Latino population”


“The U.S. Latino population is more than 44 million”


“In Dallas County, Latinos make up more than 37% of the population”